Guest Posts

Be The Last One To Define You

November 22, 2010
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Chikako Fujita is a 2011 Acumen Fund Fellow. Chikako was raised in Japan and majored in forestry before starting a solar start up in India, where she is now based as an Acumen fellow. In her post, Chikako discusses the importance of defining yourself and finding the talent within if you are to effectively serve the developing world.

Have you ever told yourself, “Oh, I wish I was born with his talent!” Whether its singing, running, public speaking, sense of humor, or charisma…Or have you ever wondered (rather desperately), “Do I have leadership capabilities enough to make a difference in the fight against poverty?” Many times, my spirit is high with strong passion and commitment. Equally many times, I feel insecure and repeat these questions.

As a 2011 Acumen Fund Fellow, I just finished two months of training in New York and am now working with one of Acumen’s investees, Dial 1298 for Ambulance, for the next nine months. I plan to take time to reflect upon the training and share my thoughts before I am swallowed into the noisy, sleepless, and chaotic streets of Mumbai. The training has been a process of self-“re”discovery for me. Of all the “Aha” moments, I want to share the most recent one with you.

One morning, I become an improv actress (during a workshop on leadership presence by the Ariel Group). Read more »

An Introductory Glance at International Cause Marketing

October 28, 2010
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Today’s guest post is by Sara Beth Farney who founded CreateACTivity, a non-profit organization dedicated to providing funding for the facial reconstructions of children living with life altering facial disfigurements caused by severe malnutrition. With her belief that non-profit organizations are unsustainable without a for-profit entity, she now focuses on creating hybrid relationships between for profit companies and non-profit organizations and strategizes cause marketing campaigns and events for the skin care and spa/med-spa industries.

On September 22nd, I had the privilege of speaking at the Global Medical and Wellness Tourism Congress in Los Angeles on the topic of Cause Related Marketing as it relates to the Medical and Wellness fields. The information presented to the audience of medical and wellness professionals was very well received and many asked questions of how to integrate cause-marketing strategies into their business practices. Because of the vast amount of inquires, I offered to consult a couple companies that approached me at the event, and much to my surprise, within the weeks to come I found myself researching charity/business tax laws for various areas of Canada, Japan, and India. During this research, it occurred to me that cause related marketing is not only saturating the United States marketing place, but also has an immense opportunity to progress into and penetrate international businesses, allowing more aid to be distributed to those in need. Read more »

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