Behavior Change: the biggest challenge facing social entrepreneurs

January 2, 2012

Manufacturing solar powered lanterns? Easy.

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Developing a mobile wallet for farmers who don’t even have motorized vehicles? Simple.

Turning human waste into cheap energy? Yawn.

Getting people of all different backgrounds and socio-economic standings to change not only their beliefs but their behavior on a daily basis? Woah. Now there’s a challenge.

With the intellectual, academic, financial, and scientific firepower behind social enterprise, 2012 is going to be yet another large step forward in the development of incredibly helpful products to help the BoP in the fight against poverty.

Yet even with the most efficient, cost-effective, sustainable, and beneficial products available, the largest challenge facing poverty alleviation is the behavioral shift across the entire pyramid. Read more »

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