I always thought it was a funny tradition that Black Friday fell the day after Thanksgiving. One day we’re so thankful for everything we have, the next day we’re eagerly shopping for whatever is new, as if ‘everything’ wasn’t enough.
It’s a curious hypocrisy, but I can’t fault the populace: we’ve all been raised in a society that is about achieving higher goals, setting new
limits and discovering the frontier. While we may genuinely be thankful for what we have, we cannot settle; we must seek more.
This sort of attitude leads to tremendous benefits for us in a capitalistic society. Seeking better, faster, cheaper leads to competition, and ultimately to rapid technical advancement, which we all ultimately enjoy.
Unfortunately, as population growth reaches new levels, our consumption is endangering not just our environmental well-being, but also our social fabric. Flip on the global news for five minutes and you know that we are on the brink of a major shift in the world as we know it.
It’s hard not to think of such a global problem without despair. After all, what can one man or woman do?
Clearly we need to work together to solve this problem; one step at a time. But, we’re already starting to do it; you just might not have noticed it yet. Everyone is now buying energy efficient light bulbs. Hybrid cars are becoming the norm.
Consumer choices are driving inventors to build more sustainable, efficient products.
It’s not hard to imagine a world in which the consumer voice demands that everything be produced in a sustainable manner.
Perhaps Black Friday actually could make sense after Thanksgiving. I believe that after reflecting on how thankful we are for what we have, it’s possible for us to make responsible shopping decisions. I’m not hoping we will buy less; but rather that we buy more sustainably.
Whether you’re the 99% or the 1%, a lot is about to shift in this world. Look for unprecedented trends to arise and change everything. Again.
Please, enjoy Black Friday, with thanks.
- Bryan