Have you heard of Pencils of Promise? Does the name ring a bell? Maybe, or maybe not but Pencils of Promise is a budding example of the power of social media & the role it can play in the social enterprise world.
Pencils of Promise is an NGO focused on building schools in developing countries. Though the organization is only a little over three years old, they already have 50 schools up & operating, with 30 more on the way.
According to their annual report, in 2011 Pencils of Promise operated off of $1.2M in contributions, plus in 2010 they received $1.1M. These are no small sums, especially when you consider that they only received more than $100K from two donors. This was a grassroots effort.
I’m sure you’ve guessed what their secret is: social media connections. Adam Braun, the founder of Pencils of Promise, is quite lucky: he has a strong personal connection with Justin Bieber’s manager, but that doesn’t mean other social enterprises can’t learn from the example. Read more »




















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